DS

Work Index, Information

DS Work Index, Information

I’m Darshini, a Product Design leader with a decade of experience owning enterprise design systems end-to-end—from rebrand alignment and token architecture to governance, accessibility, and adoption. I focus on making systems usable in practice, not just correct in theory, so teams can move fast without fragmentation.

Explore how I lead, collaborate, and get inspired — across systems work and the teams behind it.

Leadership︎︎︎ Collaboration ︎︎︎ Inspiration ︎︎︎

SELECTED WORK

Carta Documentation Site

Design Systems Leadership
System Architecture
Accessibility & Quality Standards
Cross-functional Alignment

Carta is building the infrastructure that powers equity ownership for millions of founders, employees, and investors. As the platform expanded across products, teams, and regulatory complexity, the design system became a critical lever for consistency, trust, and execution at scale.

I led the evolution of Carta’s design system documentation and governance—defining system architecture, refining token strategy, and establishing standards that align product, brand, and accessibility requirements. This work focused on creating clarity in how the system is built, used, and evolved across teams.

Workday Design System

Design Strategy
Interaction Design
Visual Design
Stakeholder Workshops
Mentoring

Workday is an enterprise software platform powering HR, finance, and operations for thousands of global companies through thoughtfully designed digital experiences.

Built and managed Workday’s design system, CANVAS - delivering additional layer of complexity with each release. The system was user-friendly, inclusive, functional, and accessible.

Workday Rebranding

Design Strategy

Creative Direction
Brand Direction
Stakeholder Management

Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways.

Played a key role in rebrand identity and Brand Strategy of Workday.

As they redefine the industry, both the brand and company reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.

Workday Conversational AI

Design Strategy
Interaction Design
Visual Design

Building Consensus

Ideated ways to leverage the power of AI that aims to empower users. With the newly designed conversational AI feature, users can now have a smarter and more intuitive Planning experience.

Workday Landing Experience

Design Strategy
Interaction Design
Visual Design

Building Consensus

Designed a new welcome page that simplifies navigation, aligns with the Workday look and feel, and is personalized for different personas. Users can quickly access important features and information relevant to their role.

Ombox

Art Direction
Brand Identity
Website Design
Packaging Design

A celebration-in-a-box service that transforms traditional Indian festivals into accessible, joyful experiences for the modern diaspora.

As an external design consultant, I partnered with the founder and took charge of all design-related tasks, including design strategy, branding and identity, UX design, end-to-end visual design, and packaging design.

Backlot Cars

Art Direction
Brand Identity
Packaging Design

Backlot cars is a refreshed identity and marketing campaign for a start-up helping dealerships get cars on and off the lot without the hassle of an auction.

Kendo

Brand Environment Design
Furniture & Art Curation
Creative Direction
Project Management

Designed an immersive brand environment for Kendo Beauty Brands. The design aligns with the brand's values and identity, and incorporates a cohesive color palette, typography, and graphic elements.

Elasticsearch

Brand Environment Design
Furniture & Art Curation
Creative Direction
Project Management

Designed an immersive brand environment for Elastics Search, as a part of major rebranding. Organized around a series of meeting rooms, this fully transparent work environment uses pops of vibrant color to illuminate various styles of space.

hello@darshinishah.com
San Francisco CA

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hello@darshinishah.com | San Francisco CA

© 2025 All Rights Reserved